Environment
Factor analysis
We map the stakeholders and identify every factor that shapes the brand's growth.
1/6Preciso Method®Growing is not doing more things, it is doing things with precision.
AnalysisJoint working sessions with your brand an immersive process to understand the business completely.
We work side by side and personally with the team, challenge assumptions and ask uncomfortable questions so we can live the business the way you live it.
Through this process we understand and reposition the brand's value to strengthen its presence in the market.
Our analysis method
(A)
(B)
Target audience
Market segmentation
We sharpen the niche and the market segmentation with criteria specific to the business model.
2/6(C)
Strategic alignment
Mission, vision and values
We redefine the reason for being, the brand culture and the destination it is heading towards, around its point of difference.
3/6(D)
Business models
Offer and hybrid models
We analyse the offer to find new models or lines of business that diversify and scale revenue.
4/6(E)
Internal analysis
Qualitative diagnosis
We separate perception from fact through a qualitative analysis of the brand to locate its competitive advantage.
5/6(F)
Conclusions
From analysis to action
We articulate the brand architecture and its business priorities so we can start building the growth strategy.
Go to Growth6/6GrowthWe apply the scientific method to build an iterative growth system: diagnosis, strategy and action.
The analysis explains and reframes the brand's positioning. The strategy decides how it grows: what to measure, what to improve, what to drop and in which order.
In business there are no truths at first glance, but by applying science we can find them.
( 2.1 ) Diagnosis
Diagnosis: what to measure and where customers are lost.
Before proposing anything, we audit the data to understand the current state of the business: it will tell us what we should do.
- (A)1/2
KPI map
We track the progress of the financial indicators and the reach metrics to set measurable goals.
- (B)2/2
Growth funnel
We build a growth funnel tailored to each business model and find the most relevant leak points.
( 2.2 ) Strategy
Strategy: product innovation and process optimisation.
Growth starts by optimising the product. We innovate in what is sold and how it is sold —offer, experience and model— and then build the systems that make it grow.
- (A)1/3
Product innovation
We redesign the product strategy and the offer to lower purchase barriers and raise the average ticket.
- (B)2/3
Growth loops
We build sequential sales cycles to reduce the cost of acquiring a customer.
- (C)3/3
Sales channels
We select and optimise the priority sales channels to increase reach.
( 2.3 ) Action
Action: prioritise, organise and plan.
The dossier ends in a work plan. Open each folder to see how we move from strategy to execution.
We do not run every strategy at once.
Each strategy starts from a hypothesis and is scored by impact, confidence and ease. We prioritise the leaks deepest in the funnel and begin with what moves most for the least effort.
DesignStrategy, design and content production that make the brand visible at every touchpoint.
See success stories
Your brand only grows when it reaches people.
Every creative decision is grounded in the data we've analysed.
01 / 10
( 3.1 ) Design
Design: the strategy, visible at every touchpoint.
Identity, communication and content work as one system: a single criterion for the whole brand.
- (A)1/3
Graphic design
Branding, visual identity, website and every brand asset, within one system.
- (B)2/3
Communication and social
Communication strategy, tone and a calendar for each network, built for the ideal follower.
- (C)3/3
Content production
Photography, filmmaking and graphic pieces, from the idea through to publishing.
ReportingData and metrics every quarter to iterate on what could work better and amplify what already works.
Discover Offi
We prepare quarterly reports with KPI analysis to monitor whether the goals are being met.
We keep what works, and iterate on what can improve.
- (01)Portal navigationHome, progress, processes, plan and brand: all of your business data in a single menu.
- (02)Visual processA custom funnel with real volume at every step: visits, contacts, trials, final sales and so on.
- (03)Step-by-step tableVolume, share of the start, movement from one stage to the next and retention loss at each point.
- (04)The key figureThe most important metric of each process, with the exact point where we can improve.
- (05)OffiThe project assistant: it checks how the metrics are doing, weighs new ideas and answers whatever you need.
- (06)Drop-off barsA quick read of where customers drop off in the process, based on your real data.
Measure
(01)Data, metrics, KPIs and channel analysis with real data from your business.
Iterate
(02)Following the same process, we build new strategies to replace the ones that can improve.
Amplify
(03)We optimise and amplify the strategies that work so the results keep coming.
Your whole brand, in the same direction.
Other brands have already grown with us. Yours could be next.